For over forty years, George made his living from a huge customer base, which became a monster emailing network. He has thousands of active names of customers. He uses Catalogue sales very successfully, travelling many weekends out of the year to some kind of event, meeting and selling to his collectors personally. How could that go wrong?
Even with his technologically sophisticated system, he is not enjoying the growth and profits he has earned.
George went on to explain how he has had to re-invent himself a couple of times over the years to keep up with the changes in our social and cultural landscape. And he admitted at this point, nobody knows where it is all going. He does not know what to do about what is looming on the horizon. But he is far from quitting.
George has always been a survivor. And one of his strengths is that creative mind which loves to take shattered things and put them back together.
His paintings still hearken Americans, Texans to enjoy and take pride in their rich heritage, and a few still find in his work a reminder of the memories in their personal hard drives that they want to relive.
And in this re-invention process, George continues to find new audiences.
Huge change in demographics:
Maybe we are full of prunes. But I cared enough to ask around, from the most qualified people I knew, and not rely on my own knowledge or ignorance.